Innovation is the backbone of any company as that helps it stand against other competitors in the business world. Innovation is the prime function of any business; the second one is of course marketing. When we talk about tyre innovation, no motorist exists who is not impressed by modern tyres selection developed by Nexen Tire Co. Originated in 1942 as the first tyre company in Korea, Heung-A Tire Company, now Nexen Tire Co. (since 2000), drew the attention of the tyre industry by introducing its first vehicle tyre in Korea in 1956. In 1992, the company launched its first V-shaped directional tyre.
Nexen Tire values tomorrow. With the mission of becoming one of the global top ten by 2025, Nexen Tire Co. is constantly striving to provide the most innovative tyres to the industry. The new generation of tyres is thankful to Nexen for its continuous improvements. The company takes pride in becoming the first company to attain the world’s top design awards- IF Design Award, Dot Design Award, G-Mark, and IDEA Award (2011-14) Let’s have a look at a few award-winning tyre innovations by Nexen that revolutionised the entire tyre industry:
At ‘The Tire Cologne 2018’ (tyres and wheels trade fair held in Germany), Nexen Tire exhibited 14 tyres belonging to summer, winter, all-season, and concept tyre categories. N’Fera Sport, Roadian AT 4×4, N’Fera RU1 (OE for Porsche Macan), Breathre, Winguard Ice Plus, and Winguard Sport2 SUV are a few new generation tyres that were displayed in the trade fair.
1. Green Hive Concept Tyre: In 2014, Nexen Tire bagged IDEA Award for developing Green Hive Concept Tyre. Under this concept, the steel wheels are dressed with a separate and demountable tread, which can be replaced 3-5 times. This apparently means that with this type, the users will be able to enjoy an increased lifespan of their tyres by, approximately, 300%. This concept saves money as well as the environment.
2. Nanotechnology: Nexen was patented for its modern tyre design to produce tyres by blending the rubber compound with stratified silicate nano-composite. In 2006, the company accomplished its development on the Ultra-High Performance and Winter LTR and SUV designs.
3. N’Blue Eco Tyre: Looking at the term ‘eco’, you possibly have the idea that this tyre is fuel-efficient. To achieve improved fuel economy, the tyre features low resistance. Apart from that, the advanced tread pattern allows the tread to last longer. The three ribs in its centre maintain great vehicle stability at fast speeds. Furthermore, the wet, as well as dry braking performance, is exceptional.
4. Winter Snow Technology: Nexen snow tyres stay supple and provide better grip and control better in temperatures lower than 7 degrees C. The tyres with 3D sipe tread patterns enhance braking performance, while the dual Z shape pattern offers unmatchable lateral snow grip. Winguard Ice Plus and Winguard Sport2 SUV are two popular, new innovative winter tyres.
5. Air Purifying Technology: Breathre is Nexen’s first future-oriented concept tyre armed with this technology.
6. Winguard Winspike SUV Tyres: This variant is constructed with V-shape tread pattern for improved snow traction performance with the help of rigid blocks. These tyres offer superior traction on snow/ice surfaces and reduced stud noise by optimally allocating 12 multi-random stud lines. Also, its edge effects enhance straight directional driving stability and snow/ice performance.
Besides modern designs, Nexen is recognised in the industry for providing jaw-dropping warranties, covering mileage warranty on tread wear along with a two-year limited road hazard warranty. Not only this, it offers roadside assistance for three years to its consumer.
All Nexen Tyres are modern, safe, and highly reliable. Get in touch with Phillips Tyres to choose your Nexen out of the premier selection of technologically advanced tyres.
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